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A clean length and volume mascara that gives maximum volume and limitless length in a blink. The unique Cloud Mascara wand delivers a beautiful volumizing effect and precisely separates each and every lash from root to tip for a dramatic fan-like effect that takes your lashes beyond your imagination.
The clean, flake-free and smudge proof formula is gentle to sensitive eyes and nourished with Panthenol (Vitamin B5) and creates long, full & lightweight lashes that keeps your long-lasting curl firmly in place.Creates long, full & lightweight lashes that keeps your long-lasting curl firmly in place
Lightweight, flexible and endlessly buildable formula that leaves your lashes glossy and holds a curl that stays.
Flake-free formula that stays all day and doesn't clump or smudge.
Volume: 12ml
CURL
Curl your lashes with the Eyelash Curler.
COAT
Gently wiggle the wand from base of lashes to tips, layering to build extreme volume and limitless length.
BUILD
Allow a few seconds between coats for maximum drama. Layer as desired for a more intense lash look.
The mascara is water resistant but not waterproof and can be effortlessly removed – no scrubbing or tugging required.
PRO TIP
Maximize your eye look with our award-winning Eyelash Growth Serum (sold separately) for longer, fuller, darker lashes with a glossy curl.
Maximum volume and limitelss length. Flake-free. Vitamin B5.
Frequently Asked Questions
Anyone wanting soft, voluminous, and naturally defined lashes. Perfect for those who love a full yet lightweight lash look.
The vegan, clean formula creates fluffy, voluminous lashes without heaviness or clumps. The hourglass brush ensures even application and separation for a feathery finish.
Yes, Sweed Beauty is cruelty free and Cloud Mascara is vegan.
Wiggle the tapered brush from root to tip, layering as desired for extra volume and lift. Use on both upper and lower lashes for a wide-eyed effect.
London Beauty proudly carries Sweed Beauty because the brand embodies our values of clean, cruelty-free, and high-performance beauty. We chose Sweed Beauty for its innovative formulas and exceptional results—especially their award-winning mascaras and lash products that deliver the bold, healthy lashes our clients love. As the exclusive Ann Arbor retailer, we’re excited to offer Sweed Beauty’s cult-favorite essentials to customers seeking effective, gentle, and trustworthy eye makeup that truly stands out.
This is my absolute favorite mascara, and I feel Ike over the years I’ve tried nearly all of them. Lift, separation, curl, no fall out, and great color payoff. I feel like I’ve found my forever.
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