The Eyes collection at London Beauty is your backstage pass to eye looks that are anything but ordinary. This is where subtle meets striking, where soft definition transforms into bold expression—and it's all done with clean, effective, rockstar-worthy formulas. We've handpicked our favorite indie and luxury brands that are rewriting the rules of eye makeup: think Sweed, Westman Atelier, Rituel de Fille, and Wonderblush. These are the cool kids of the clean beauty world, and they’re all about high-performance formulas without compromise.

Let’s start with lashes. Whether you’re going for barely-there chic or full-volume glam, Sweed’s Cloud Mascara delivers. It gives you that fluffy, lifted look with zero clumps, and it wears like a dream. Want something a bit more luxe? Westman Atelier’s Eye Want You Mascara is rich, glossy, and oh-so-glamorous—perfect for amping up your everyday or finishing off a smoldering eye look. And for the liner lovers, Sweed’s Satin Eyeliner glides on like butter and stays put, whether you're tightlining or pulling off a dramatic cat eye.

If you’re into pigment that makes a statement, Rituel de Fille’s Ash and Ember Eye Soots are pure magic. These cream-to-powder shadows are moody, multidimensional, and made for layering or smudging with your fingers. Each shade feels like a little spell in a pot. For something a bit more classic—but never boring—Westman Atelier’s Eye Pods are your go-to. Each curated trio of shadows is made to be mixed, layered, and played with, whether you're keeping it fresh or going full smoke-show. Wonderblush's La Lumière Liquid Eyeshadow is the clean beauty essential that brings effortless elegance to your eyelids.

This collection is for the eye-contact-makers, the winkers, the side-glancers, and the full-glam-stare-you-down types. Whether you're going clean and classic or bold and experimental, the Eyes collection at London Beauty has your back—and your lids.