THE LONDON BEAUTY STANDARD

xoxo Kathleen

Hi, I’m Kathleen, the founder of London Beauty. My journey began in luxury fashion in New York City, where I traveled extensively across Europe and discovered exclusive brands that were hard to find. This inspired our curated selection at London Beauty. When choosing brands for our store, we look for a few key aspects: Are they clean? Do they offer a unique experience? Are they a bit harder to find, something special you can’t easily get around the corner or online? Our goal is to bring you products that feel unique and fun to discover, while also giving us the chance to share something truly special. We hope you enjoy exploring our London Beauty Standard!

SHOP MUST HAVES

Why Natura Bissé

This historic brand, over 30 years old, hails from Barcelona, Spain. You’re likely familiar with it because it's featured in our spa, making it very special to us. What makes Natura Bissé truly exceptional is its delivery system—the way its products penetrate the skin and deliver results as promised. Some of my personal favorites include the Diamond Extreme Rich Cream, which gives me that perfect, plump, hydrated feeling, especially during the harsh Midwestern winters. I also love the Luminous Serum with Sheer Cocoon, which is my go-to for everyday use. Natura Bissé is an all-around favorite of ours, and we’re thrilled to share it with you!

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Meet Omorovicza

Today, we’re excited to talk about Omorovicza, a luxurious brand from Budapest, Hungary. We’re absolutely obsessed with their products, which we also use in our spa. The fragrances are light and beautiful, and the products are incredibly performance-driven, harnessing the power of Budapest’s renowned thermal waters. Some of our top picks include the Queen of Hungary Mist, which is a refreshing favorite, and the Blue Diamond Peel, a must-have for massaging into your skin a few times a week. It’s perfect for extending the benefits of your spa treatments or giving your skin a much-needed reset. We absolutely love this line!

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The Power of Augustinus Bader

We’re big fans of Augustinus Bader for several key reasons. First and foremost, their products are rooted in science-backed clean beauty, with a focus on high-performance formulations that truly deliver. What really sets them apart is their patented TFC8® technology, which helps support the skin’s natural regenerative processes, making their products incredibly effective. In addition to being vegan and fragrance-free, Augustinus Bader products are perfect for those who want a luxurious skincare experience without overwhelming fragrances. What we love most is their “one and done” approach—while you can certainly build a full routine with their different products, when traveling or looking for simplicity, The Cream or The Rich Cream are all you need for a comprehensive skincare solution that works wonders with minimal effort.

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Protect yourself with BASK Sunscreen

Let’s talk sunscreen—because we love BASK. It’s a newer line that checks all the boxes: reef-friendly, clean ingredients, and non-aerosol. Whether you’re reaching for SPF 30 or SPF 50, BASK has you literally covered. Don’t head out without your sunscreen!

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Bonjour Wonderblush

COMING SOON!!

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AN INSIDER'S CURATION OF REFINED AND HARD-TO-FIND BEAUTY

At London Beauty, we hold ourselves to the highest standards when it comes to the products we offer. The London Beauty Standard is our commitment to quality and efficacy is unwavering, ensuring that our clients receive only the best. We understand that the beauty industry can be overwhelming, with countless options available. That’s why we have established a rigorous vetting process to curate our selection to take the guess-work out of your shopping experience.

Our evaluation begins with a thorough analysis of the ingredients used in each product. We prioritize high-quality, effective ingredients that deliver real results. This means we look for formulations that not only enhance beauty but also promote skin health. We believe that what you put on your skin matters, and we strive to ensure that our products are beneficial and safe for all users.

In addition to ingredient quality, we also consider the efficacy of each product. We conduct extensive research and testing to ensure that the items we offer meet our high-performance standards. Our team stays informed about the latest advancements in beauty science, allowing us to select products that are innovative and effective.

Clean beauty is another cornerstone of the London Beauty Standard. Our vetting process includes a thorough examination of each product’s formulation to ensure that it aligns with our clean beauty principles. We are dedicated to providing options that are not only good for you but also good for the environment by seeking out brands that implement eco-friendly practices, such as thoughtful ingredient sourcing, manufacturing practices, and sustainable packaging.