CLEAN MAKEUP AT LONDON BEAUTY

Since there is no single definition of clean makeup, we do the vetting for you. London Beauty curates clean beauty and cruelty free makeup with ingredient quality and wearability in mind, so you can shop confidently and find products that truly perform. Explore hard to find indie brands including Westman Atelier, Sweed, Rituel de Fille, and Wonderblush, and find your perfect finish, formula, and color match without the overwhelm. The goal is simple: fewer questionable ingredients, better results, and a clean beauty routine that feels effortless.

ALL CLEAN MAKEUP

Vegan, Cruelty-Free & Non-Toxic Beauty Products

A curated edit of clean beauty and cruelty free makeup, chosen for ingredient quality and the way it wears on real skin. From complexion essentials to eye and lip staples, this is the easiest place to browse everything at once and discover the products that earn a permanent spot in your makeup bag.

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COMPLEXION

Flawless Skin Starts Here: Clean, Luxurious Essentials for a Radiant Complexion

Think skincare meets makeup. This complexion lineup leans radiant, weightless, and buildable, with skin tint and concealer staples from Westman Atelier, serum foundation and illuminators from Rituel de Fille, and a breathable finishing powder from Sweed. Whether you want barely there polish or more perfected coverage, these formulas are designed to blend seamlessly and still look like skin.

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CHEEKS

Blush Boldly, Bronze Freely: Clean Cheek Essentials with a Rock & Roll Soul

Cheek color, but elevated. Shop clean, cruelty free blush, bronzer, contour, and highlight that creates a fresh, lifted look without looking overdone. You will find iconic cream sticks from Westman Atelier, modern cream pigments and balms from Rituel de Fille, and a refined powder blush from Wonderblush for the kind of color that reads effortless, not obvious.

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EYES

Effortless Elegance: Clean, Versatile Eye Products for Every Style

A tight edit of clean beauty eye essentials that make getting ready feel simple. This section spotlights high performing mascaras, satin liners, and creamy shadows you can swipe on and go, including Sweed favorites, Westman Atelier staples, and Rituel de Fille’s moodier eye looks. Ideal for everyday definition, soft smoky eyes, and long wearing polish that does not feel fussy.

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BROWS

Perfectly Sculpted: Clean Brow Essentials for Every Shape and Style

Natural looking brows start with the right texture. Here you will find clean, cruelty free brow pencils from Westman Atelier and Sweed, plus Eco Brow gels, waxes, and crayons for shaping, filling, and holding your look in place. Whether you prefer softly defined or full and structured, these are the tools for brows that look groomed, not drawn on.

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LIPS

Color, Care, and Confidence: Clean Lip Essentials for Every Mood and Look

From barely tinted to boldly defined, this lip edit is all about comfortable color. Shop clean beauty and cruelty free lip liner from Sweed, modern matte lipstick and tinted balm from Westman Atelier, and Wonderblush lip color and oils for a softer, more luminous finish. Easy to wear shades, flattering textures, and formulas that feel good from the first swipe to the last.

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BRUSHES + TOOLS

Elevate Your Beauty Routine with Premium Brushes and Tools

The finishing touch that makes clean makeup look truly seamless. This selection includes Westman Atelier blending brushes, a Rituel de Fille eyeshadow brush, and Sweed’s pencil sharpener, plus a few prep friendly extras like headbands and cleansing sponges. If you want smoother blending, better payoff, and a more polished result, start here.

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Clean Makeup Frequently Asked Questions

FEATURED

CLEAN MAKEUP

London Beauty’s Clean Makeup collection makes it easy to find luxury makeup that looks incredible and aligns with your standards. We curate clean, cruelty-free formulas from hard-to-find independent brands—so you can build a polished everyday routine (or a full glam moment) without the overwhelm of endless options.
Our edit features standout makeup brands we genuinely love, including Westman Atelier (effortless, skin-first glow), Sweed (cult-favorite lashes and eye essentials), Rituel de Fille (moody, artistic color with a modern edge), and Wonderblush (fresh, flattering cheek color that makes you look instantly more alive). From complexion staples like foundation, concealer, and powder to the fun bits—blush, bronzer, highlighter, lipstick, and lip balm—everything is chosen for performance, comfort, and a refined finish.
Expect products that play nicely with sensitive skin and skincare routines, with formulas that feel as good at 7pm as they did at 7am. Every brand we carry is vetted through The London Beauty Standard: beautiful packaging, thoughtful ingredients, and consistent in-store support—plus a point of view you won’t find everywhere.
If you’re local to Ann Arbor, Michigan, pop into our Main Street boutique for personalized shade guidance and easy, confidence-boosting recommendations (no pressure, no guesswork). Shopping online? We’re still here—message us for help choosing undertones, finishes, and the right products for your lifestyle.
Ready to upgrade your makeup bag with clean, cruelty-free favorites from indie brands worth knowing? Explore our Clean Makeup collection and discover your new go-to essentials.

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