Loved by makeup artists around the world. Sweed is known for creating vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandin analogues. 

The collection is now extended with new staples to create the Sweed signature “no makeup-makeup” look that has gained viral attention with the Miracle Powder and Glass Skin Foundation lately. With over two decades of experience as a professional makeup artist, Sweed founder Gabriella Elio wanted to create clean and game changing products she felt were missing on the market.

As a vegan brand Sweed is proud to collaboration with the organization Billion Baby Turtles. For every mascara sold they are rescuing one sea turtle

Each Sweed product is unique with years of development and sourcing behind. Sweed works with the most trusted factories worldwide, specialists in their niche. Sweed always starts from scratch, formulating supreme functionality and quality for each and every product category with carefully sourced raw materials that meet their clean standards.