Their products are thoughtfully crafted using plants and natural minerals, with a strong emphasis on sustainability and transparency. Whenever possible, they choose certified organic plants and also source wildcrafted ingredients. In addition, they incorporate responsibly developed elements from advanced green chemistry and botanical extracts. Their commitment to quality and safety exceeds many leading clean beauty standards. All of their products are vegan and cruelty-free.

Environmental responsibility is woven into every aspect of their product design. Each ingredient and material is verified for biodegradability, ensuring it is safe for aquatic ecosystems and capable of decomposing naturally. Their products are suitable for outdoor use, such as in outdoor showers or while camping, though they advise against using any personal care products directly in natural waterways. As they say: from the earth, back to the earth.

Each of their fragrances draws inspiration from a unique Californian experience or landscape—whether it’s forest bathing in the Redwoods or diving into the Pacific. These fragrances are complex, composed of 10 or more plant oils, resins, and absolutes to reflect the nuanced and layered character of the natural world.

Unlike many companies, they provide full ingredient transparency, listing every component in their fragrances so customers know exactly what they’re applying to their skin.

Headquartered in San Francisco’s Mission District, the team is small but mighty—just five people—with a shared mission to make a positive impact. As a Public Benefit Corporation, they are committed to aligning their business with broader social and environmental values.

They believe that environmental justice cannot exist without social justice. Their practices reflect a deep commitment to ethical sourcing, workers' rights, racial justice, women’s rights, and LGBTQIA+ rights.