Bask is a brand that celebrates feeling good—whether it’s in the sun, in your skin, or with the people you love. While sunshine has always been a source of joy and vitality, traditional sunscreens often fail to enhance that experience. They can feel greasy, heavy, or unpleasant to apply. That’s why Bask set out to create something different: SPF products that are lightweight, non-oily, easy to apply, and, most importantly, better for both people and the planet.

The inspiration behind Bask stems from a deeply personal experience. After losing a family member to skin cancer, the team realized that, despite the abundance of sunscreen products on the market, none of them met the standard they believed was necessary to truly combat skin cancer. They wanted to create sun care that not only protects but also brings joy and makes people want to wear sunscreen regularly. The goal was to make products that feel good, work well, and encourage more consistent use. Hence, Bask was born—sun care you actually want to wear.

Bask’s products stand out because they make sun protection fun and luxurious. The packaging is playful, the formulas are designed to be non-irritating and enjoyable to use, and the application process is effortless. Their sunscreens don’t sting your eyes, stain your clothes, or interfere with spray tans. They are free from petrochemical spray propellants and cheap synthetic fragrances, offering a premium experience without compromising on effectiveness. Bask reimagines sunscreen as something you look forward to using every day, not something you have to endure.

In addition to creating exceptional sun care, Bask is committed to giving back. The brand partners with The Skin Protection Foundation (SPF) to raise awareness about the importance of sun safety and increase access to sunscreen. A portion of every sale—10% of proceeds, as well as tens of thousands of units of sunscreen annually—goes to nonprofit partners. This means that every Bask purchase not only supports your own skin protection but also helps others in need.

At its core, Bask is driven by the belief that preventing skin cancer should be a priority, and the best way to do so is by making sun care enjoyable. Their dedication to creating the best products possible is what sets them apart. Each new product is developed with the goal of being the best on the market—luxurious, effective, and fun to use. Through this commitment to quality, integrity, and giving back, Bask hopes to make a meaningful difference in the fight against skin cancer, one sunscreen at a time.