The name 19-69 stands for freedom, tolerance and counterculture. The inspiration includes different iconic moments of counterculture throughout history.

Art, music and different cultures have also left their marks on the products in terms of content, names and packaging. The different colors symbolize a rainbow which in 1969 stood for peace and freedom.

Each scent is inspired by a different era, culture or setting from Africa, Europe, the States and Asia. Art, music, trends and cultures have all left their marks on the fragrances both in terms of content, name and packaging. All fragrances are suitable for any gender.

The glass bottles are varnished and screen printed in Italy. Each 19-69 product is handmade, therefore small variations should be considered part of the character. All raw ingredients are carefully considered and selected to ensure the finest quality. For each scent there is a unique fragrance journey.

For each scent there is a unique fragrance journey included in the perfume box. As with all parfumes, each scent comes alive different on every person. Anything that affects the "natural" smell of your skin, such as diet, pH balance, hormonal changes, or medication alter the perfume's characteristics slightly. Studies say that people are usually drawn to scents that work with their natural body scent.

Cosmetic cult brand 19-69 was founded by the Swedish artist and product developer Johan Bergelin.

Johan Bergelin: “I have always surrounded myself with creative people, personal friends as well as professional. What has always inspired me is how these artists very often stand up for their values. They want to make a difference. This can be made in endless ways: a mural painting, a sculpture, photos or music lyrics. You may or may not personally agree, but it takes guts to stand up for your beliefs and who you are, and I do respect that. I think this is what planted a seed in me and was the beginning of 19-69.”