What is clean makeup?

Clean makeup is formulated without potentially harmful ingredients like parabens, phthalates, synthetic fragrances, and sulfates. At London Beauty in Ann Arbor, every makeup brand we carry — including Westman Atelier, Sweed, Rituel de Fille, and Wonderblush — is vetted for ingredient quality, cruelty-free practices, and real-life wearability.

What clean makeup brands does London Beauty carry?

We carry a curated selection of indie clean makeup brands including Westman Atelier, Sweed, Rituel de Fille, Wonderblush, and Eco Brow. Each brand is hand-selected for high-performance formulas, clean ingredients, and cruelty-free standards. Many of these brands are hard to find in the Midwest — we're one of the only retailers in Michigan to carry them.

Can I try clean makeup before buying at London Beauty?

Absolutely! Visit our Ann Arbor store at 306 S Main St to swatch and test every product in person. Our team offers personalized beauty consultations to help you find the right shades and formulas for your skin type and preferences.

Does London Beauty offer makeup services?

Yes! In addition to retail, our Ann Arbor spa offers professional makeup services using the same clean, high-performance products we sell in-store.

Can I shop London Beauty's clean makeup online?

Yes — shop our full clean makeup collection at londonbeautyonline.com. We offer shipping nationwide and free local pickup at our Ann Arbor location for orders over $75.

How does London Beauty choose which makeup brands to carry?

Every brand goes through our rigorous vetting process — The London Beauty Standard. We evaluate ingredient quality, cruelty-free certification, brand ethics, packaging, and real-world performance. We only carry independently owned, niche brands that aren't mass-market or widely available on Amazon.

CLEAN MAKEUP

Blender II Brush

Blender II Brush

Vendor:
Westman Atelier

Regular price $85.00

Regular price Sale price $85.00
Thorn Oil Priming Facial Elixir

Thorn Oil Priming Facial Elixir

Vendor:
Rituel de Fille

Regular price $68.00

Regular price Sale price $68.00
Foundation Brush

Foundation Brush

Vendor:
Westman Atelier

Regular price $80.00

Regular price Sale price $80.00
Eyeshadow II Brush

Eyeshadow II Brush

Vendor:
Westman Atelier

Regular price $62.00

Regular price Sale price $62.00
Skin Activator Serum

Sold out

Skin Activator Serum

Vendor:
Westman Atelier

Regular price From $125.00

Regular price Sale price From $125.00

Sold out
Spot Check Brush

Spot Check Brush

Vendor:
Westman Atelier

Regular price $38.00

Regular price Sale price $38.00
Les Nude Lipstick Palette

Les Nude Lipstick Palette

Vendor:
Westman Atelier

Regular price $85.00

Regular price Sale price $85.00
Kératine Restore Mascara

Sold out

Kératine Restore Mascara

Vendor:
Yumi Lash

Regular price $79.00

Regular price Sale price $79.00

Sold out

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Vegan, Cruelty-Free & Non-Toxic Beauty Products

Discover the best in clean beauty with London Beauty Online’s Clean Makeup Collection. Featuring over 50 high-performance products, this curated range includes vegan, cruelty-free, and non-toxic makeup from top brands like Westman Atelier, Rituel de Fille, Sweed, and Wonderblush.

From lightweight foundations and creamy blushes to nourishing lip balms and long-wear mascaras, every product is thoughtfully formulated without harmful ingredients—perfect for sensitive skin and conscious beauty lovers. Whether you’re going for a natural no-makeup look or a bold glam finish, our clean makeup essentials deliver flawless results with ingredients you can trust.

Shop clean, green, and effective beauty today and elevate your routine with products that are as kind to your skin as they are to the planet.

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CLEAN MAKEUP

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Vegan, Cruelty-Free & Non-Toxic Beauty Products

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