A Women-Owned Company Focused On A Better Planet and Better Beauty Options for Active Lifestyles.

Rugged Beauty and the b.shaye collection are the perfect choice for nail polish lovers seeking mindful, non-toxic, vegan and cruelty-free, clean beauty products. Our formula is 21FREE, which means they are free from 21 harsh chemicals found in many other nail polish brands. All of their nail polish shades look great but are also long-lasting and fast-drying for a life-proof finish. Pair any shade with one of the hardworking base and top coats and enjoy up to 7 to 10 days wear!  Rugged Beauty takes care to use earth friendly, sustainable packaging, too, and focus on limiting plastic and waste as much as possible with their products. Rugged Beauty is also proud to be a member of 1% For The Planet, helping to protect the rugged beauty that surrounds us all, and give back to local charities in our home state of Michigan.



Each Rugged Beauty nail polish shade is free from the following 21 harsh ingredients:

Animal derivatives
Toluene
Benzene
Xylene
Formaldehyde releaser
Formaldehyde resin
Phthalates
Cyclic Silicones
Camphor
Methyl ethyl ketone (MEK)
Glycol ethers of Series E
Hydroquinone (HQ)
4-Meethoxyphenol (MEHQ)
Triphenyl Phosphate (TPP)
Nonylphenol Ethoxylates
Tert-Butyl Hydroperoxide
Chromium Oxide Greens
Bismuth Oxychloride
Carcinogenic mutagenic reprotoxic (CMR) substances
Ethyl Tosylamide
Synthetic Fragrances