Founded in 1752 as a bold newcomer, the mission was clear: to create the finest fragrances and grooming essentials that could rival, and even surpass, those from the legendary houses of Europe and beyond. With a rebellious spirit, they aimed for their exceptional products to be revolutionary, reflecting the ideals of a new and emerging nation. The vision of American luxury was designed to be accessible to everyone, honor the skilled craftspeople behind the work, and respect the land and resources needed to produce high-quality products that enhance and enrich everyday life.

Caswell-Massey is proud to be part of a rare group of companies with a legacy steeped in experience, quality, and innovation. From its earliest original home remedies to the advanced fragrance technology used today, the company’s history and future are rooted in curiosity, perseverance, and a deep commitment to craftsmanship, making it a true American original.

At its core, Caswell-Massey believes that scent is a deeply personal expression of memories and relationships. The connections people form with scents are lasting and profound, rooted in moments from the past—whether it’s the honeysuckle picked in childhood, the cologne on a father’s coat when he came home from work, or the fragrance worn on a special occasion. Each scent is unique, capturing the essence of personal history and connection.

As artisans, Caswell-Massey has decades of experience developing high-quality products using the finest ingredients and the most authentic, beautiful scents. The brand views its craft as an art, valuing the human touch, intentionality, and artistry in every step of creating the fine skincare and fragrance products it is known for today.

Clean beauty has been a fundamental principle for Caswell-Massey since its founding in 1752. The brand has always prioritized using real, pure ingredients and spare no expense in sourcing the best materials. Today, Caswell-Massey is proud to be free of parabens, sulfates, and phthalates, cruelty-free, and consistently made in the USA.

The brand also recognizes the importance of sustainability and environmental responsibility. Since 2016, Caswell-Massey has taken significant steps to reduce its carbon footprint by eliminating non-recyclable plastics and reducing plastic packaging overall. Many of their products are manufactured in a solar-powered facility, and the brand has partnered with organizations like the New York Botanical Garden and Yellowstone Forever to raise awareness of conservation efforts and celebrate the planet’s natural beauty through the medium of scent.

With over 260 years of history, Caswell-Massey has stood the test of time. From the era of white wigs and wooden teeth to today’s trends, the brand has continually adapted while staying true to its founding passion for creating healthy self-care products that feel good to use. The company’s mission remains unchanged: always clean, always healthy, and always beautifully scented.