{"title":"SIDIA","description":"\u003ch3\u003eSIDIA is a modern fragrance house.\u003c\/h3\u003e\n\u003cp\u003eFounded by Erin Kleinberg and named for her grandmother, the brand is rooted in a lineage of women who moved through the world with instinct, independence, and quiet authority. Erin’s background across fashion, culture, and brand building informs SIDIA’s perspective: fragrance as an extension of personal identity, worn the way one wears a silhouette - intuitively, and with intention.\u003c\/p\u003e\n\u003cp\u003eRather than naming scents for ingredients or places, SIDIA names them for states of being: BRALESS, WIRED, SOAKED, MIDAS. Each fragrance captures a feeling in motion, translating mood and energy into scent.\u003c\/p\u003e\n\u003cp\u003eArchitecturally refined and crafted to be worn close, SIDIA fragrances form a wardrobe for the self - intimate signatures that center the wearer in their own sense of power.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5486\/4359\/collections\/Sidia_Collection_1400x_1221ddca-cfe6-4470-b423-6ac751e3d4d7.webp?v=1786225132","url":"https:\/\/londonbeautyonline.com\/collections\/sidia.oembed","provider":"London Beauty","version":"1.0","type":"link"}